Narrative for Campaign Managers: Identifying which campaigns deliver maximum profit and where growth opportunities lie for our clients.
Average Cost Per Acquisition (CPA)
$12.50
-5.2% vs. Target (Higher)
Average Return On Ad Spend (ROAS)
4.2x
+10% vs. Target
Conversion Rate Funnel
ℹ️
"Wow" Feature: Top Converting Keywords
ℹ️
Audience Segment Performance (ROAS)
ℹ️
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Conversion Rate Funnel
This funnel shows the journey from initial ad impression to final conversion, highlighting drop-off rates at each stage.
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Top Converting Keywords
This word cloud visualizes the keywords from search campaigns that are driving the most conversions. The larger the word, the more conversions it generated.
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Audience Segment Performance
This chart compares the Return On Ad Spend (ROAS) across different audience segments, helping to identify the most profitable groups to target.